Greetings Reader,

Well, it's been snow, snow, the flu, and more snow!

I had planned to get this out weeks ago but have been getting clobbered, and now here we are in March! How the time goes by.

I hope you’re getting great opportunities to utilize your music.

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Today we’ll be covering:

1) The Beatles Grammy Win

2) The Benefits Of Music (Especially Live Music)

3) A Marketing Idea Based on That Live Music Benefit

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The Fab Four-Still Fab all these years later!

In my last email I mentioned how I’m getting mileage in my Retirement Community performances from the Beatles grammy nominations. Last year was the 60th anniversary of “Beatlemania” so I was able to focus a little extra on the Fab Four for that. The Grammy nominations have allowed me to keep that rolling using a little more Beatles music and stories than I otherwise might.

Well, following up on that, they won! The Beatles won one of the two Grammy’s they were up for (I was personally disappointed they didn’t win song of the year). But how cool is that, 60 years from their first Grammy win (A Hard Day’s Night in 1965) to their most recent!

I’m finding my audiences very engaged with this story and revisiting the four lads from Liverpool. (I covered more about how I approach this story in my programs in my earlier email).

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The Profound Effects of Music

Here’s some insight into the effects of music that you might find interesting and helpful in your marketing and/or performances.

Science has long been telling us what many have known all along, music has a profound effect on us! Neurologists have discovered that music is the one thing that affects virtually every area of the brain!

However, a recent study has further discovered that music performedlive has an even greater effect than recorded music.

Below are excerpts from a recent scientific article on findings comparing the effects of recorded music in comparison to music performed live. the links to the full article and sources are below.

Summary: Live music significantly amplifies emotional responses in the brain compared to recorded tunes. Researchers found that live performances evoke stronger emotional reactions, fostering a deeper cognitive and affective processing throughout the brain.

The study highlights a unique synchronization between musicians and the audience during live events, indicating a profound connection that recorded music cannot replicate. This research underscores the importance of live music, emphasizing its unparalleled capacity to engage us emotionally and socially.

Key Facts:

Live music elicits stronger and more consistent activity in the amygdala than recorded music, indicating heightened emotional responses.

There is a unique synchronization between the audience’s brain activity and live music, showcasing a deeper connection not found with recorded performances. (Source: University of Zurich)

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Music can have a strong effect on our emotions. Studies have shown that listening to recorded music stimulates emotional and imaginative processes in our brain.

But what happens when we listen to music in a live setting? Do our brains respond differently depending on whether the music we’re listening to is live or streamed? Live music stimulates the brain more strongly!

“The live performance also stimulated a more active exchange of information in the whole brain, which points to strong emotional processing in the affective and cognitive parts of the brain,”

Moreover, only live music showed a strong and positive coupling between features of the musical performance and brain activity in the listeners.

Here’s a list of just SOME of the many benefits listening to music (especially live music) can have. They include:

• Improved mood: Music can elevate your mood, reduce stress, and help you sleep better
• Increased cognitive function: Music can increase brain activity and cognitive function
• Improved memory: Music can improve your ability to memorize and recall information
• Improved dementia management: Music can help people with mild or moderate dementia remember episodes from their lives
• Reduced blood pressure: Music can help lower your blood pressure
• Reduced depression: Music can help reduce symptoms of depression
• Reduced pain: Music can help ease pain
• Improved social connection: Music can help you create bonds with others, regardless of background, ability, or generation
• Increased feelings of joy: Music can trigger the release of dopamine, which can make you feel happy, satisfied, and motivated

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Performer’s Corner

I’m going to be sending an email to prospective clients hilighting the above info and showcasing the benefits of music, live music, and specifically my live music programs (focussing on my commitment to the Senior Community and how I work to curate programs that zero in on the seniors I’m playing for. Not only with the songs that they’ll know, but also stories, anecdotes, history, and humor, all built around those songs and the time periods that were meaningful in their lives).

I'm just mentioning it in case you think something like that could work for you. Feel free to borrow this idea.

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Well, that’s it for now, I’ll be hoping to get back to you soon with more info that I hope you find useful.

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All the best as you continue to use your art to bless others. Remember, there’s only one person who can do what you do and say what you have to say, that’s YOU!

RA